BoPL

I have on my desk a pack of the new improved Tic Tacs. They are an impressive 30% bigger, an increase I haven’t attempted to verify, though there is a definite increase in girth. On the pack it says “More Enjoyable Freshness”. This could mean that, compared to the old “Enjoyable Freshness” there is now even “More” to be savoured. On the other hand, the same amount of “Freshness” may be enclosed in each container, but tweaked to be of a “More Enjoyable” character. Perhaps it’s both? Perhaps these clever advertising chappies are messing with my mind, despite my pride in being largely unswayed by marketing. Damn their MBA’s and their pretty-boy Men’s Warehouse suits!