More euw than it might first seem

The BBC tells us that Sainsbury’s has withdrawn some of its own-brand muesli (that’s granola for you colonial types) from the shelves following the discovery of moth parts in the mix. Pretty unpleasant, of course, but presumably one of those things that happen from time to time when you’re selling food that looks like moth parts. But hidden in the article is a clue to the true unpleasantness involved here (emphasis mine):

“As soon as the issue was identified through an increase in customer complaints, the product was withdrawn from stores.”

One wonders what the baseline is for moth part complaints.

2 Comments

  1. Emma
    Posted October 16, 2006 at 2:36 pm | Permalink

    Muesli and Granola are not the same. Granola is a lot sweeter than muesli – indeed added honey or maple syrup to create clumps is one of its characteristics. True, it is hard to find muesli here and so confusion with its cousin is likely, but a hunt around the coops will result in finding bulk “swiss style” muesli, otherwise known as generic Alpen. Not so much on the bulky muesli side (in my opionion, this is all to the good).

  2. Paul
    Posted October 16, 2006 at 2:44 pm | Permalink

    Actually if you hunt around the coops you’ll find bits of sawdust and droppings, which I can see could be confused for muesli. But I’m sure the local co-op can help ;)