I watched a documentary about the typeface Helvetica recently, thereby interrupting my nascent plan to get a life. One of the interviewees reminisced about an art piece she had created 40 years ago that linked Helvetica to the Vietnam war. The interviewer asked what the typeface for the Iraq war is, to which she responded ‘Helvetica’. I think she’s wrong, and that the closest approximation is Times New Roman. It’s the default choice for pretty much any document or memo, the path of least resistance or imagination, so convincingly the establishment, safe option that it is invisible.

This post brought to you by the typeface Helvetica