Here’s the text of a message I sent to ASDA (owned by Wal-Mart, bringing their aesthetic but sticking with UK ideas of low prices, not the US version):
I’ve just returned from a visit to your Fareham store. As I was checking out a transvestite walked past, presumably having finished his own shopping. The person serving me, her colleagues, and assorted passing staff members then spent the next five minutes laughing at the man in make-up and a dress who “walks like a navy”.
I was raised not to publicly question the behaviour of people older than me, so said nothing at the time. I’m deeply disappointed that the same standards of civility aren’t held by your employees. They remain entirely free to think whatever they want of someone who doesn’t conform to their expectations, but if I wanted to hear such opinions I’d hang out with a bunch of 13 year olds. I certainly wouldn’t expect it from a group of adults who are supposed to be thinking about their customers.